Digital Media – Student Profile Paul Mallon

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Paul Mallon studied an MSc in Applied Digital Media at Griffith College Dublin. He is currently  Head of Brand Engagement at Paddy Power.

Name: Paul Mallon

Course: MSc in Applied Digital Media

College: Griffith College Dublin

What made you decide to study Applied Digital Media at Griffith College?

Fear and ambition. I’d worked at the coalface of the newspaper industry for 14 years and experienced amazing things. But the pace of digital change is staggering and, before going back to college, I felt totally unprepared for the future. I needed to kick myself up the backside.

Best advice from a lecturer?

“Do a small bit of work (almost) every night. Cramming is not an option.” Leaving Cert cramming flashbacks made me do it.

Favourite student bar?

Anseo on Camden Street. Great tunes and good beer.

Are you still in touch with your college crew?

I wake up beside one every morning. She says hello.

What learning has stood to you most from your college days?

The importance of the ‘process’. You have to sketch a lot and scrap a lot before you get a good result. It’s way more perspiration than inspiration.

What is your proudest achievement? 

Our final Masters project, easter1916. ie, was a digital cultural heritage application to redefine the events of the Easter Rising. After a huge amount of work, the website was endorsed by Taoiseach Enda Kenny and Fianna Fail leader Micheál Martin.

What one piece of advice would you give a new student to make the most of their time in college? 

Work continuously. The world’s got enough dossers.

When choosing a course, what advice would you give to future students?

Make sure there’s at least one person you find attractive. It’ll make the cold winter nights more bearable. Otherwise, research the modules before you take them so you at least think you’re going to enjoy them, or find them challenging.


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