Course Description


Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.

The aim of this structured Master of Science in Digital Media and Marketing is to develop participants’ expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.

The applied curriculum in this master’s programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.

Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.

The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.

The applied stage involves expert face-to-face workshops with the academic team once a month on the Mayo Campus of GMIT.

CollegeAtlantic Technological University, Galway-Mayo
Course LocationCastlebar, Mayo
Course CategoryDigital Marketing, Business
Course TypeBlended Learning - Mix of Classroom & Online
Course QualificationMasters Degree
Awarding BodyQQI
Awarding Body DetailsMSc. in Digital Media and Marketing
Course Start Date20th January 2020
Course End Date15th December 2021
Course DurationTwo Years Part-Time
Course TimeSTAGE ONE - Applied: 40 credits sequenced delivery Search engine analytics (5) Visualisation for strategic decision-making (5) Digital content and marketing technology (10) Marketing Strategy Theory and Practice (10) Research methods and critical analysis (10) STAGE TWO – Research in Practice: 50 credits Dissertation (50) Assessment in each module is on the basis of 100% continuous assessment.
Course FeePOA
Entry RequirementsCandidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area. Candidates who do not meet this entry criterion will be considered for entry to the programme under a formalised process of recognition of prior learning (RPL).
Carear PathGraduates of the MSc. in Digital Media and Marketing will attain specialised skills that will enable them to pursue positions in many fields, including digital marketing management, marketing technologies (MarTech), digital marketing consultancy, market research and marketing strategy .
Phone+353 94 9043111
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Course Provider

Atlantic Technological University, Galway-Mayo

GMIT Galway Campus, Dublin Rd. Galway H91 T8NW, GMIT Mayo Campus Westport Rd. Castlebar Co. Mayo F23 X853, Galway, Republic of Ireland

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Atlantic Technological University, Galway-Mayo
GMIT Galway Campus, Dublin Rd. Galway H91 T8NW
GMIT Mayo Campus Westport Rd. Castlebar Co. Mayo F23 X853, Galway
Republic of Ireland
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