This programme has been designed by the School of Marketing and Entrepreneurship to equip students with the key skills required to work in a digital and content marketing role. Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new…
Overview As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory…
Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments. The aim of this structured Master of Science in Digital Media and Marketing is to develop participants' expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing. The applied curriculum in…
Overview The massive growth of social media and smartphones in recent years, means that marketers need a strong skillset and knowledge base that is digital. Now marketers want the visibility and traceability that digital marketing affords. As an MSc the programme has a more scientific rigour to its offerings, emphasising accountability and strategic context. Developed…
This multidisciplinary course is at the intersection of design, computing, and content development. Students develop a cutting-edge skillset using industry-standard, modern technology. Plan, design & build interactive digital products and experiences. Challenge the history of design with a deep dive into design theory and project to the future to anticipate the interactive needs of future…
Learn to master digital media as part of an integrated strategic marketing planning process, aimed at reaching overall business objectives. Develop the knowledge, skills and competencies of a strategic decision maker within an organisation or workplace, and take on the role of a strategic leader in the digital media and marketing field. Stay at the…
This multidisciplinary course is at the intersection of design, computing and content development. Students develop a cutting-edge skillset using industry-standard, modern technology. Plan, design & build interactive digital products and experiences. Challenge the history of design with a deep dive on design theory and project to the future to anticipate the interactive needs of future generations.…