This Masters programme is available for students to study full-time over 1 year or part-time over 2 years.Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.The aim of this structured Master of Science in Digital Media and Marketing is to develop participants' expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.The applied curriculum in this Masters programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.See our brochure for more.International students can check out the FAQs about this programme here (PDF, 450KB).
| Course Category | Digital Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | Masters Degree |
| Course Start Date | 1st January 1970 |
| Course Duration | 2 years |
| Course Time | Part-time |
| Course Fee | 7200 |
| Entry Requirements | Candidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area. Candidates who do not meet this entry criterion will be considered for entry to the programme under a formalised process of recognition of prior learning (RPL). Selection Applications are ranked in order of merit. English Language Requirements will be as determined by ATU and as published in the Access, Transfer and Progression code. The current requirements are as follows: Non- EU applicants who are not English speakers must have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) - Academic EU applicants who are not English speakers are recommended to have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) Academic or equivalent Recognition of Prior Learning may be used to gain access to this programme in accordance with ATU's Recognition of Prior Learning policy. For more information on the RPL policy, please visit https://www.myexperience.ie/about/how-rpl-works/ |
| Career Path | This award is suitable to those seeking career progression in the areas of digital marketing, media content creation and digital entrepreneurship. |
This course is free/ funded under the Springboard+ Initiative.
ThisMSc in Applied Leadership and Managementhas been designed to develop the leadership, managerial, and organisational skills of the Health and Social Care and Public Sector leader and manager.
ThisMSc in Applied Leadership and Managementhas been designed to develop the leadership, managerial, and organisational skills of the Health and Social Care and Public Sector leader and manager.
ThisMSc in Applied Leadership and Managementhas been designed to develop the leadership, managerial, and organisational skills of the Health and Social Care and Public Sector leader and manager.
