Postgraduate courses in Marketing

The capacity of a business to innovate through new or improved products and services is fundamental to its competitive and commercial success. The objective of this programme is to cultivate an integrated professional skillset in graduates (science, engineering, design, computing, and business) for the effective management of the innovation process through the development of strategic,…

This course is designed to equip you with the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today…

This course will build on the knowledge and skills learned in the Bachelor of Business Honours (Marketing) and provides crucial experience through a work placement in industry. It will develop strategic marketing instincts and creative abilities, boosting your professional expertise and personal development. Modules include Marketing Metrics and Driving Marketing in SMEs. Key features Industry…

Overview This specialism empowers learners to evaluate the central role of marketing strategy for the growth and development of all organisations. Learners will be required to critically evaluate a range of theoretical marketing concepts and apply them to practical industry realities as they relate to the current business environment. The marketing stream looks to recruiting…

Overview The MSc in Marketing aims to enhance the prospects of its graduates in the job markets and enable them to obtain entry into a variety of roles ranging from junior executive to senior marketing positions in a range of organisations both nationally and internationally. The programme is at Level 9 on the National Framework…

Students of the Graduate Business School typically possess the following qualities: * A potential to grow and an ability to continue the life long learning experience. * Strong communication and interpersonal skills. * Innovative, critical and creative thinking ability. * Ability to work autonomously, collaboratively and assume leadership responsibility. * A proactive approach and the…

The overall aim of the MBS is to produce independent minded, self reliant graduates with the theory, practice and research capability for employment as managers in both specialist and non-specialist roles across a broad range of industry sectors. The aim of the Master of Business Studies taught programme is to produce graduates with the theory,…

As the market evolves so quickly Marketing Management has never been so important for all businesses, as it enables them to understand customer needs and improve their product and/or service offerings to satisfy customer needs. It also considers techniques and channels to expand their range and reach potential customers. Students of this course will be equipped…