The aim of the Master of Science in Digital Marketing and Analytics is to produce graduates with the specialized skills and attributes required to meet the demands of the modern digital marketing environment and who can make informed marketing decisions at a leadership level.
The Master of Science in Digital Marketing and Analytics (online) programme (90 ECTS) objectives are:
1. Imbue a critical analysis of the current and emerging theories of digital marketing,
informed by up-to-date research and activity in the digital marketing field.
2. Develop the practical skills in problem identification and problem solving using data,
and carrying out the digital marketing activities of an organisation.
3. Provide a strategic perspective (incorporating multiple-viewpoints) and context for
digital marketing through the use of digital marketing analytics in a modern
organisation.
4. Develop an in-depth appreciation of analytics in the form of modern data-driven
metrics to marketing activities and how these can be generated and used.
5. Develop in learners the competencies to be a successful marketer in the digital
marketing and analytical environment.
6. Facilitate the development by the learner of applied analytical skills that are directly
complementary and relevant to the contemporary workplace and future of work.
7. Identify and develop autonomous learning skills for the graduates of tomorrow who
can work both independently and collaboratively.
8. Provide the learner with a comprehensive platform for career development, innovation
and further study.
| Location Postcode | Dublin 2 |
| Course Category | Marketing, Business |
| Course Type | Online Learning |
| Course Qualification | Masters Degree |
| Awarding Body | QQI |
| Awarding Body Details | Master of Science (MSc) in Digital Marketing and Analytics |
| Course Start Date | 21st September 2026 |
| Course Duration | 2 Years |
| Course Fee | €8,000 |
| Entry Requirements | The minimum entry requirements for the MSc in Digital Marketing and Analytics (Online) are: A minimum Second Class Level 8 Honours Degree (2.2) in a cognate discipline from a recognised third level institution or an equivalent professional qualification such as MMII. |
| Career Path | Career Opportunities There are many career options available to graduates of this course. Examples of some vacancies graduates may wish to apply for include Digital Marketing Specialist, Digital Marketing Executive, Digital and Content Analyst, Content Designer, Search Ad 360 Specialist, and Growth Specialist. These roles are prominent across sectors like Finance, IT, Retail, Insurance, and Management Consulting, where organisations require specialists to oversee digital marketing campaigns, manage social media, and lead data-driven decision-making. Beyond these specific titles, the programme prepares graduates for Senior Leadership and Executive-level positions focused on making fully informed marketing decisions. With a strong emphasis on practical analytics and strategic thinking, graduates are well-positioned for roles involving Performance and Insights Consulting, Digital Marketing Optimisation, and Client Services, bridging the gap between technical capability and organisational marketing strategy |
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