This Masters programme is heavily focused on digital and omni-channel marketing. The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas.With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools.The knowledge and practical experience students will gain from the applied and hands-on real world projects will empower them to take on a range of specialised roles in the marketing departments of major national and international companies.The programme will provide crucial experience through an industry work placement. This will develop the students strategic marketing instincts and creative abilities, enhancing their professional expertise and personal development.
| Course Location | Letterkenny, Donegal |
| Course Category | Marketing, Business |
| Course Type | Classroom Based |
| Course Qualification | Masters Degree |
| Course Start Date | 1st January 1970 |
| Course Duration | 1 year |
| Course Time | Full-time |
| Course Fee | 6300 |
| Entry Requirements | Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL). |
| Career Path | This award is suitable for business graduates who wish to pursue a career in Marketing. Graduate careers typically include roles in the areas of digital marketing, online marketing, strategic marketing, international sales & marketing, customer relations, product development, market research and brand promotion. |
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