Course Description

MSc in Food Business and Innovation

Our MSc programme in Food Business and Innovation is offered by the College of Business & Law at University College Cork (UCC) in Ireland. It prepares students for a career in the dynamic world of food business and will set you up to play a lead role in the analysis of key sectoral issues and strategic management of the ever-evolving food industry.

The balance of modules in this programme reflects the global nature of the food industry. Students will expand their knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. The practical application of learning in this course will equip you with analytical, communication, business, and presentation skills, which are required and highly valued by the industry.

The skills learned in this course are highly transferable so our graduates pursue employment opportunities in both the food sector (international corporations, SMEs, start-ups, and food agencies) and non-food sector (banks, market research firms, and higher education).

The MSc (Food Business and Innovation) programme comprises two parts with a total of 90 credits.


Part I (60 credits)

  • FE6005 Strategic Food Marketing (5 credits)
  • FE6505 Food Entrepreneurship and Innovation (10 credits)
  • FE6506 Food Branding and Digital Media Marketing (5 credits)
  • FE6507 Economics of Agri-Food Markets and Value Chain Analysis (5 credits)
  • FE6511 Category Management and Food Retail Marketing (10 credits)
  • FE6512 Sustainable Food Systems (5 credits)
  • FE6517 Supply Chain Management and Food Integrity (5 credits)
  • FE6902 Global Food Policy Issues (5 credits)
  • MG6012 Consumer Culture and Consumer-Brand Relationships (10 credits)

Part II (30 credits)

  • FE6127 Applied Food Industry-Centred Research Project (30 credits)
CollegeCork University Business School (CUBS), UCC
Course LocationCork
Course CategoryBusiness Start Up & Entrepreneurship, Business
Course TypeClassroom Based
Course QualificationMasters Degree
Awarding Body DetailsMSc
Course Start Date9th September 2024
Course End Date31st August 2025
Course Duration12 Months
Course TimeThe MSc in Food Business and Innovation is a full-time 12-month programme. In the first part, you will attend classes and seminars from Monday to Friday (inclusive). During the programme, you will complete a Food Industry Centred Research Project under the guidance of an academic and industry mentor. Assessment: You will be assessed by examinations, continuous assessment and the Food Industry Centred Research Project report. Who teaches this course? Our programme is taught by the academic staff of the Department of Food Business and Development and Management and Marketing. In addition, invited guest lecturers, adjunct professors and experts with a broad range of national and international experience also contribute to the programme.
Course Fee10,640
Entry RequirementsTo be eligible for the MSc in Food Business and Innovation programme, applicants must hold at least a Second Class Honours Grade II in a primary honours degree (NFQ Level 8). Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years of relevant professional experience, subject to the approval of the Programme Director.
Carear PathOur Food and Innovation course is ideally suited to graduates who seek employment opportunities in a broad sector of food and non-food settings; these areas include market research, consumer research, food business management, product marketing, and brand management, new product development, food retail organisations, the financial sector as food analysts, research institutions and policy organisations, and organisations that support food firms nationally and internationally.
Course CodeMSCFBI
For information about Cork University Business School (CUBS), UCC, please visit our College Profile page on by clicking here.

Course Provider

Cork University Business School (CUBS), UCC

Cork University Business School Room 2.37, Block B, O’Rahilly Building, College Road, University College Cork,, Cork, Republic of Ireland

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Cork University Business School (CUBS), UCC
Cork University Business School Room 2.37, Block B, O’Rahilly Building, College Road, University College Cork,
Republic of Ireland
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