Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments. The aim of this structured Master of Science in Digital Media and Marketing is to develop participants' expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing. The applied curriculum in…
Learn to master digital media as part of an integrated strategic marketing planning process, aimed at reaching overall business objectives. Develop the knowledge, skills and competencies of a strategic decision maker within an organisation or workplace, and take on the role of a strategic leader in the digital media and marketing field. Stay at the…