Public Relations

Public relations is strategic communications, working for an organisation or for the clients of a consultancy to engage with the audiences and stakeholders that matter to them. Whether its a product launch, media event, dealing with investors and financial markets, or coaching business leaders in social responsibility, strategic communications creates the dialogues that help build relationships and maintain reputation.

Our MAPR graduates understand not only what has to be communicated, but why and the impact their communications have on the world around us. They operate at the intersection of business strategy, public policy and civic society using a range of tools and techniques to communicate purposefully and clearly.

The MAPR is the oldest public relations masters in Ireland, and the only PR course in the country recognised by the Public Relations Institute of Ireland, the Chartered Institute of Public Relations (UK) and the Public Relations Society of America, giving our graduates additional recognition in industry.