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MSc in Digital Marketing

Course ID: 191564
Dublin City University (DCU)
Dublin
1 year full-time
Course Fee

Course Content

The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. You will gain in-depth knowledge and skills in PPC, SEO, Content Marketing, Social Media, e-Business Management, Web Development, Data Analysis, and develop strategic thinking know-how. You will have the opportunity to gain real-world experience by putting these skills to the test in an end-of-year practicum project which involves being paired up with a client, looking after their digital marketing for a 6 month period. DCU Business School has deep-routed connections with industry, which ensures relevant and up to date content within our curriculum.

Course Details

Course LocationGlasnevin, Dublin
Location PostcodeDublin 9
Course CategoryBusiness Studies, Business
Course TypeClassroom Based
Course QualificationMasters Degree
Awarding BodyDublin City University
Course Duration1 year full-time
Career PathYou will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing.

Our graduates are working in a range of marketing and management roles including

Digital Account Executive
Digital Project Manager, Content Marketer
Research Analyst
Digital Marketing Executive
Social Media Manager.
Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers.

Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including

Facebook
Google
Microsoft
Edelman
Publicis
Accenture
Dell
An Bord Bia
Core Media
Starcom
Oracle
Trivago
Adroll
AA Ireland
Microsoft
Oracle
ESRI
Ryanair
IBM
Qualtrics
Accenture
Wolfgang
iProspect

Course Provider

Dublin City University (DCU)

Glasnevin, Dublin 9, Glasnevin, Dublin, Ireland

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