Master of Science in Sustainable Tourism and Event Management

Make your mark on the world. Choose sustainable tourism and event management.As a destination, Ireland is a world leader in terms of tourism and events. But in a changing world, we need to revisit and redefine how we deliver tourism and events, not just in Ireland, but globally. We all know why sustainability is important. With the ATU online Masters in Sustainable Tourism and Event Management, you will learn how to embrace and embed sustainability in your tourism and event organisations and at a broader destination level.This online MSc programme is unique with its focus on both the tourism and event industries. These industries are at the core of who we are as people, and we are looking forward to working with learners who are passionate about tourism and events and creating unforgettable experiences.With the increasing legislation and consumer demands for more ethical and sustainable practices, all destinations and organisations need to upskill to respond to these developments. As we work together to achieve sustainable development goals in 2030 and beyond, this programme will equip you with the skills and knowledge to become a leader in the exciting world of sustainable tourism and event management.We place a strong emphasis on measuring and monitoring as a key focus of this programme. If you cannot measure it, you cannot manage it, so we will guide the learners through measuring current and future economic, social and environmental impacts. This aligns with the UN Tourism sustainable tourism definition that calls to address the needs of visitors, the industry, the environment and host communities.The online programme is designed to fit the needs of busy and aspiring leaders in tourism and event organisations. We will support those in public sector roles, or the private sector, be they individuals, organisations or destinations who are striving to be leaders in their sustainability journey. Together, we will learn about developing sustainable tourism and event experiences, minimise environmental impact, and create events that leave a positive impact.Industry Experts, Real-world Projects, and a Global PerspectiveThe programme will be delivered by renowned faculty members who are industry leaders in sustainability, tourism and event management.Real-world projects will allow you to apply your knowledge in a practical setting to benefit your own organisation, research interest or destination.We will adopt a global perspective that prepares you for a career anywhere in the world.You'll gain expertise in:Sustainability indicators.Measuring and monitoring tourism and event impacts.Environmental, social and governance leadershipIrelands tourism and hospitality sector is central to the vitality of the Irish economy and accordingly, to address skills shortage issues further development of third-level courses is required. Managing, monitoring and measurement are key leadership competencies required to steer the tourism and event industries at this time of change as businesses, society and customers demand sustainable futures.The aim of this online MSc in Sustainable Tourism & Event Management and its associated programmes is to provide learners with the knowledge, skills, and competencies in sustainable tourism and event management to facilitate them to take on senior leadership and management positions in tourism and event management, small and medium enterprises (SMEs), and public and local authorities. As part of the MSc in Sustainable Tourism & Event Management, learners have the opportunity to make a novel contribution through an original piece of research as part of their dissertation or capstone project.This programme will enable graduates to work as expert members of a team around sustainable destination management, consultancy, innovation, and academia in the field of sustainable tourism and event management.The suite of programmes will also provide a postgraduate qualification in sustainable tourism and event management that will contribute to lasting national and regional economies. The program will meet the demand of the industry to measure, monitor and report on sustainable tourism indicators while transitioning to net-zero destinations.Tourism is Irelands biggest indigenous industry and there are many and varied career opportunities, both in Ireland and internationally, at all management levels in a wide range of tourism and events-related organisations. Therefore, the learner profile for this award is expected to be those working in or towards a management/business role looking to upskill with the aim of personal development and improving the effectiveness and efficiency of their sustainable tourism and event management competencies.In addition to industry professionals, this programme is also intended for suitable graduates progressing from the undergraduate level who wish to focus on tourism and event management. This course will allow learners to develop relevant skills and knowledge that can help unlock their potential when they proceed to the next stage of their careers.Features and benefits of the course:Flexible part-time study - the programme is delivered online in the evenings allowing you to fit your studies around your work and other commitments. Live lectures are recorded and you can access all module material at any time from wherever you are in the world.Tailor your learning - study towards the MSc in Sustainable Tourism & Event Management qualification over a time that meets your needs.Learners can also progress from the two single semester certificates and the PG certificate onto the Masters or enrol directly on the Masters programme from the beginning of their studies.As an online student on the MSc in Sustainable Tourism & Event Management (2 years part-time) you will have a maximum of 3 to 3.5 hours of lectures per week plus additional time to dedicate to your own reading and projects as required.There will be workshops and destination visits to see how the knowledge you are acquiring in class can be applied in industry.Practical implementation of concepts that provide graduates with the knowledge and skills to identify sustainable solutions and opportunities.Develop an understanding of the latest and most appropriate theories relevant to the domain.