Postgraduate courses in Advertising
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Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional…
This programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. Students will be provided with an overview of the Irish Advertising Industry and will gain a deep understanding of the operations of…
The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques. In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process.…