Course Description

Digital Marketing



The key differentials for this full-time MSc Digital Marketing course are:

– Paid work placement in Digital Marketing

– Unique course content on SMAC (Social, Mobile, Analytics & Cloud)

– DIT’s applied learning approach, ensuring you are ready for a career in Digital Marketing

DITs School of Marketing has developed a new and innovative programme for business graduates who wish to specialise in the area of digital marketing.

The MSc Digital Marketing is designed to build participants expertise in three key areas: strategy, analytics, and technology. Graduates working in marketing and business are learning on the job how to do digital, this programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.

Despite the recent reinvigoration of curricula in the area of digital marketing there is still a gap in the market for employers seeking out graduates with extensive grounding in enabling technologies. The Masters in Digital Marketing addresses that need. The work-placement aspect of this exciting new programme allows the participants to build their experience of the digital marketing work environment.

This programme is delivered by leading marketing academics, with a wide range of industry engagement from working with real-client projects to having industry guest speakers in the class room. For further information please view our online brochure: MSc in Digital Marketing Brochure

CollegeDublin Institute of Technology (DIT)
Course LocationDublin, Ireland
Location PostcodeDublin 2
Course CategoryDigital Marketing, Business
Course QualificationMasters Degree
Course Start Date1st September 2017
Course DurationFull Time - 1 Year
Course TimeThe expected schedule of contact hours will be approximately 15 hours per week.
Course FeePOA
Entry RequirementsApplicants should have a minimum 2.1 honours business degree.*Other applicants will be considered based on their experience, attitude and aptitude.English Requirement: IELTS score of 6.5 with nothing less than 6 in each component part.Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applicants may also be required to attend for interview.
Carear PathGraduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging. The local marketing and media industry will be excited to meet our graduates, uniquely skilled in social, mobile, analytics and cloud technology. Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more.The work placement element of the course provides participants with experience relevant to their interests in the field. The dissertation piece is completed in an area that the participant is interested and wishes to build further expertise in. This will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.
Phone(01) 402 3445
Course CodeDT9337 (FT)
For information about Dublin Institute of Technology (DIT), please visit our College Profile page on Postgrad.ie by clicking here.

Course Provider

Dublin Institute of Technology (DIT)



(01) 402 3392
DIT Admissions Office, 143 - 149 Lower Rathmines Road, Dublin, Republic of Ireland

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