Course Description

Business - Marketing & Management Strategy

The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with – examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.

CollegeLimerick Institute of Technology (LIT)
Course LocationLimerick City, Limerick
Course CategoryMarketing, Business
Course QualificationMasters Degree
Course Duration2 Years
Course Fee2,925 per annum.
Entry RequirementsAn Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.
Phone61- 293001
Course Code5151
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