Course Description

Advertising - Executive Stream



The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.

In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or ‘advertising agencies’, that ‘pitch for the account’; at the end of the course.

Research methods are also introduced to all students in advance of their independent research.

Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.

Training ProviderDublin Institute of Technology (DIT)
Course LocationDublin, Ireland
Location PostcodeDublin 2
Course CategoryAdvertising, Business
Course QualificationMasters Degree
Awarding BodyDublin Institute of Technology
Course FeePOA
Course Duration1 Year
Entry RequirementsMinimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Short listed candidates may be interviewed between mid-May and early June of the year of intake. Students must apply for a place in their preferred stream either creative or executive during the application process.
Carear PathGraduates are equipped with the knowledge and skills to enable them to take up positions of responsibility in advertising agencies. Some also work in specialist advertising companies such as creative boutiques or media specialists. Others work in related advertising and marketing service areas such as market research, graphic design, sales promotions or direct marketing. Opportunities also arise with media companies in media sales or on the client side in advertising or promotions management.
Phone01 402 7127
Course CodeDT347
For information about Dublin Institute of Technology (DIT), please visit our Training Provider page on Postgrad.ie by clicking here.

Course Provider

Dublin Institute of Technology (DIT)



(01) 402 3392
DIT Admissions Office, 143 - 149 Lower Rathmines Road, Dublin, Republic of Ireland

Make Enquiry


Please insert your contact details and any additional information you require and we will forward your request to the organisation in question.

Captcha code        I confirm I have read the Privacy Policy, Terms and Conditions & Cookie Information and agree to join the Nightcourses.com community.
 

Map