Course Description

Advertising - Creative Stream - Conversion Programme



Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

This course focuses on the acquisition of knowledge and the development of skills in the field of advertising. Students are exposed to a range of relevant marketing communications topics. The masters is designed to equip students for a career in advertising in general, and in advertising agencies in particular.

Course Content
The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.

In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or ‘advertising agencies’, that ‘pitch for the account’; at the end of the course.

Research methods are also introduced to all students in advance of their independent research.

Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.

Training ProviderDublin Institute of Technology (DIT)
Course LocationDublin, Ireland
Location PostcodeDublin 2
Course CategoryAdvertising, Business
Course QualificationMasters Degree
Awarding BodyDublin Institute of Technology
Course FeePOA
Course Duration1 year full-time.Timetable / Hours While next year's timetable is obviously yet to be finalised there are normally circa 20 to 25 contact hours per week in Semester 1. In Semester 2 there are normally circa 15 hours per week. Given the intensive nature of a one-year taught Masters' programme, and the fact that subjects are new, students are advised to keep a clear working week, and to minimize other commitments in order to participate in the course.
Entry RequirementsMinimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Short listed candidates may be interviewed between mid-May and early June of the year of intake. Students must apply for a place in their preferred stream either creative or executive during the application process.
Carear PathGraduates are equipped with the knowledge and skills to enable them to take up positions of responsibility in advertising agencies. Some also work in specialist advertising companies such as creative boutiques or media specialists. Others work in related advertising and marketing service areas such as market research, graphic design, sales promotions or direct marketing. Opportunities also arise with media companies in media sales or on the client side in advertising or promotions management.
Phone01 402 7127
Course CodeDT347
For information about Dublin Institute of Technology (DIT), please visit our Training Provider page on Postgrad.ie by clicking here.

Course Provider

Dublin Institute of Technology (DIT)



(01) 402 3392
DIT Admissions Office, 143 - 149 Lower Rathmines Road, Dublin, Republic of Ireland

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